Creating the Nazi Marketplace: Commerce and Consumption in the Third Reich

ASIN: 0521746361

Rating:
List Price: $30.99
Sale Price: $30.12
(as of 12/18/2017 07:07 UTC - Details)


Creating the Nazi Marketplace: Commerce and Consumption in the Third Reich

When the Nazis came to power in 1933, they promised to build a vibrant consumer society. But they faced a dilemma. They recognized that consolidating support for the regime required providing Germans with the products they desired. At the same time, the Nazis worried about the degrading cultural effects of mass consumption and its association with "Jewish" interests. This book examines how both the state and private companies sought to overcome this predicament. Drawing on a wide range of sources - advertisements, exhibition programs, films, consumer research, and marketing publications - the book traces the ways National Socialists attempted to create their own distinctive world of buying and selling. At the same time, it shows how corporate leaders and everyday Germans navigated what S. Jonathan Wiesen calls "the Nazi marketplace." A groundbreaking work that combines cultural, intellectual, and business history, Creating the Nazi Marketplace offers an innovative interpretation of commerce and ideology in the Third Reich.

Creating the Nazi Marketplace: Commerce and Consumption in the Third Reich out of 5 based on ratings. 1 user reviews
Hitler & Third Reich Creating the Nazi Marketplace: Commerce and Consumption in the Third Reich When the Nazis came to power in 1933, they promised to build a vibrant consumer society. But they faced a dilemma. They recognized that consolidating support for the regime required providing Germans with the products they desired. At the same time, the Nazis worried about the degrading cultural effects of mass consumption and its association with "Jewish" interests. This book examines how both the state and private companies sought to overcome this predicament. Drawing on a wide range of sources - advertisements, exhibition programs, films, consumer research, and marketing publications - the book traces the ways National Socialists attempted to create their own distinctive world of buying and selling. At the same time, it shows how corporate leaders and everyday Germans navigated what S. Jonathan Wiesen calls "the Nazi marketplace." A groundbreaking work that combines cultural, intellectual, and business history, Creating the Nazi Marketplace offers an innovative interpretation of commerce and ideology in the Third Reich. $30.99 https://images-na.ssl-images-amazon.com/images/I/51hgzMr-NBL._SL160_.jpg
http://ww2days.com/creating-the-nazi-marketplace-commerce-and-consumption-in-the-third-reich.html




WWII Chronicles book coverHistory buffs, there is good news! The Daily Chronicles of World War II is now avail­able as an ebook for $4.99 on Amazon.com. Con­taining a year’s worth of dated entries from this web­site, the ebook brings the story of this tumul­tu­ous era to life in a com­pelling, author­i­ta­tive, and suc­cinct man­ner. Fea­turing inven­tive naviga­tion aids, the ebook enables readers to instantly move for­ward or back­ward by month and date to dif­fer­ent dated entries. Simple and elegant! Click here to purchase the ebook.